I have been buying my groceries at supermarkets in South Australia for over a decade.
They are one of the few places in the country that I can actually shop online without leaving my home.
The prices and selection are fantastic.
But what makes supermarkets different from other supermarkets is their price competition.
It is all about price.
A new survey by supermarket operator Sysco has found that most Australians would not want to buy a super-sized supermarket.
The Sysos survey, conducted between November 1 and November 16, found that more than 50 per cent of respondents would be unwilling to buy their groceries from a supermarket with a superstore.
Syscos retail manager John Edwards said there are a number of reasons for that.
“Our primary focus is getting more Australians shopping, so we do have competition and we want people to shop online, and not walk through the door with a shopping bag full of groceries,” Mr Edwards said.
The majority of respondents said they would be willing to shop from a super supermarket if they could find a bargain that matched their budget.
Mr Edwards said he did not want shoppers to be tempted by supermarkets with huge prices.
“We’re not going to give you a price that’s going to put you out of your wallet,” he said.
“That’s a little bit of a conundrum for shoppers, because you can see the prices going up and down, but we don’t want to put people in a situation where they’re being misled.”
The survey found that a third of shoppers would be open to buying groceries from supermarkets that were competing with themselves.
Mr Edwards pointed out that the supermarkets are not the only ones in competition.
“There are other supermarket chains that are competing with us, like Loblaw,” he told 7.30.
Loblaw, which sells frozen produce, has been in the supermarket business for more than a century, and is one of South Australia’s largest retailers.
“The biggest thing for us is we don�t see any of our stores compete against each other,” Mr Edwards said.