Amazons supermarket chain, Al’s, is looking to improve its prices, after its parent company Amazon decided to slash its price of its grocery items.
Al’s has been selling items at the price of around $20 for a dozen years now, and has come under fire in recent weeks for allegedly gouging consumers in India.
In a post on its Facebook page on Wednesday, Als CEO Shilpa Amre said that the company had taken action to make the cost of its groceries as affordable as possible.
“It is not our intention to cut prices, but to offer the lowest prices possible for the Indian consumer.
We are committed to ensuring our prices are affordable for the entire population,” he said.
He added that the increase in the price tag of groceries would only be possible if the company lowered its wholesale prices.
“This is a part of our ongoing transformation to make our wholesale prices affordable,” he added.
Earlier this week, the company’s chief financial officer, Rakesh Sinha, told NDTV that the reduction in the cost would have a positive impact on consumer prices.
“We are working on the way to reduce the cost.
We have made a decision to cut the cost by about 10-15% to make it more accessible to consumers,” he had said.
The company had also recently announced that it would cut the price for its groceries in India, by 10-20% over the next three years.
The government of India has made it mandatory for grocery retailers to provide freebies to consumers.
The initiative has been criticised by many for causing hardship to farmers and also making it easier for retailers to sell more items at inflated prices.
In September, a Supreme Court order allowed the government to impose a 10-percent discount on grocery prices, a move that had been welcomed by many in the country.