Supermarkets in Queensland are open today for the opening of Carnival’s first-ever holiday sweep across Australia, with the Australian supermarket giant offering shoppers the chance to enjoy a whole day of shopping in a unique and exclusive environment.
The carnival theme, which is part of the Australian holiday season, will run from July 11 to July 16 and is expected to attract over 1 million visitors to Brisbane’s beaches and waterways.
The theme, called Supertour, features an immersive, interactive shopping experience, including a sea view of Brisbane Harbour, a boat ride on the Brisbane River, and a carnival atmosphere on the Gold Coast.
While the theme is a first for Carnival Australia, the company is already well established in Queensland, having already opened carnival stores in the Sunshine State.
Its latest Supertours launch was just the latest in a string of big announcements for the company.
Last year it opened two new stores in Queensland and opened three more in South Australia.
The company said the Queensland and South Australian launches were part of its plans to expand across Australia in the future.
“We have a long history in Queensland,” Carnival Australia chief executive Simon Rimmer said.
“It’s one of the few states in Australia where we are actually opening stores.”
The theme is about exploring the Australian landscape.
“There are a lot of things to do here.
We’ve got a great selection, it’s got a huge selection of seafood, it has a lot to offer.”
A lot of people will want to visit Queensland, they’ll want to enjoy it and have some fun with their friends.
“A carnival-inspired dayThe theme will also include a sea-themed carnival ride, with an interactive boat ride and the opportunity to visit a range of Australian-themed beaches.”
You’ll get to see the Queensland coastline in all its glory, and you’ll also get to experience some of the world’s most popular fishing locations in the Goldfields,” Carnival chief executive Mr Rimmer told reporters.”
And of course, it is a great way to spend a day.
“The company has also unveiled a raft of new retail offerings, including exclusive merchandise, a range, and new product ranges.
The range of food items available to shoppers include carnival favourites such as fried shrimp, grilled shrimp and steamed broccoli, and more.
The launch comes ahead of Carnival Australia’s first ever international holiday, the Australian Big Weekend, from July 26 to 28.
Carnival Australia has also launched a series of new holiday offers, including its most popular items, the Cessna, the Baja Ace, and the Tuk-Tuk, and special events and special promotions.
Cocktails and dining at the carnivalCarnivals latest Super Weekend will include a full menu of holiday-themed items, including cocktails, and food and drink, in addition to the standard menu.
The menu will include:Lamb and veg salad, grilled fish, crab cakes, grilled cheese, prawns, steak tartare, beef tartare and fish cocktailLamb tartare with garlic aioli, lemon vinaigrette and a touch of lemonCrab cakes, seafood and a variety of desserts.
Food and drink from Carnival Australia on offerCarnivores first Big Weekend event, which was the most-popular in Queensland during 2016, saw more than 20,000 guests flock to Brisbane and the Gold Fields.”
This is the first time that we’ve had two Super Weekend events in Queensland.
“For us, this is an opportunity to showcase our latest innovations and also try to drive traffic to our Queensland store, and to create a buzz for the Queensland holiday season,” Mr Rimmers said.
Carna’s latest Super-Tours launch comes just months after the Queensland government unveiled a number of new initiatives to support the region’s economy, including the construction of a $10 billion tourism and tourism-related development, and $5 billion in funding for tourism and hospitality projects.
The Queensland Government said its $10 million plan to build the $5bn development will create over 1,000 jobs in the region.